Intuify utilizes conversational AI and cognitive user experience to capture authentic insights through voice-based open-ended survey responses, enabling brands to access unfiltered consumer opinions. This technology addresses the challenge of obtaining genuine feedback by eliminating biased or scripted answers, providing richer data for informed decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research methods often struggle to capture unbiased and authentic consumer opinions, leading to skewed data and potentially flawed decision-making for brands. Standard surveys can elicit scripted or socially desirable responses, failing to tap into the preconscious drivers that truly influence consumer behavior.
Solution
Intuify leverages conversational AI and cognitive user experience (UX) to gather genuine consumer insights through voice-based, open-ended survey responses. By utilizing voice-at-scale technology, Intuify captures unfiltered opinions, providing brands with richer, more authentic data. The platform employs dozens of unique interfaces tailored to specific research needs, incorporating machine learning, artificial intelligence, dynamic user interfaces, and behavioral economics principles to access the preconscious level of consumer thought. This approach helps brands understand the unspoken, non-conscious factors that drive consumer choices, leading to more informed marketing and product development strategies.
Target Audience
Intuify primarily serves insights leaders and marketing professionals within brands and businesses seeking to unlock their marketing potential through custom research and a deeper understanding of consumer behavior.
Features
- Conversational AI-powered surveys that elicit voice-based, open-ended responses
- Cognitive UX designed to minimize bias and capture authentic insights
- Rich media capture capabilities for seamless collection of audio and video feedback
- Scalable AI-backed analysis for efficient processing of large volumes of qualitative data
- Cheater-proof interfaces to ensure data integrity
- Integration of behavioral science principles to tap into preconscious decision-making
- Custom research solutions tailored to specific brand and business needs