Intowow Innovation provides a machine learning algorithm that optimizes floor pricing for mobile video advertising, addressing the issue of bid shading that affects publishers' programmatic revenue. By analyzing buyer behavior data, the platform enables publishers to achieve up to 25% revenue growth while maintaining compatibility with existing ad structures.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Publishers in the mobile video advertising space face challenges due to bid shading, where buyers strategically lower their bids in programmatic auctions, reducing potential revenue. This can lead to suboptimal pricing and decreased earnings for publishers.
Solution
Intowow Innovation offers a machine-learning-driven floor pricing optimization platform designed to combat bid shading and maximize programmatic revenue for mobile video advertising publishers. The platform analyzes both short-term and long-term buyer behavior data to dynamically adjust floor prices, ensuring publishers achieve better yields while allowing buyers to secure media savings. Intowow's algorithm segments traffic into granular clusters and computes optimum floor prices for each segment on an hourly basis. The solution is designed to be fully compatible with existing ad structures, providing a seamless integration process.
Target Audience
The primary target audience includes mobile video advertising publishers who utilize programmatic advertising and are looking to increase revenue and combat bid shading.
Features
- Machine learning algorithm that analyzes buyer behavior data to optimize floor prices
- Granular traffic segmentation for precise price adjustments
- Up to 100,000 price floor iterations per hour
- 24/7 optimization by intelligent robots
- Intowow Analytics dashboard consolidating inventory, OpenRTB, and buyer opportunities
- 24-hour insight refresh interval
- Compatible with Google Ad Manager, Google Ad Exchange, and Open Bidding