The startup offers a customer personalization platform that utilizes data analytics to enhance in-store shopping experiences by delivering targeted, real-time engagement. This technology enables retailers to track campaign performance and gain actionable insights, ultimately increasing conversion rates and customer satisfaction.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EINVNFounders
Product
Problem
Physical retailers often struggle to deliver personalized shopping experiences comparable to those offered by online retailers due to a lack of real-time data and targeted engagement capabilities. This results in missed opportunities to connect with customers at the point of purchase, leading to lower conversion rates and reduced customer satisfaction.
Solution
Intouch.com provides an AI-driven in-store customer personalization platform that enables retailers to deliver targeted, real-time engagement through a digital media network. The platform leverages data analytics to understand customer behavior, demographics, and external factors, allowing for the display of relevant ads and promotions on in-store screens. By connecting retailers with advertisers, Intouch.com unlocks new revenue streams while increasing product sales and basket values. The solution also reduces operational costs by digitizing in-store signage and promotional materials.
Target Audience
The primary target audience includes physical retailers seeking to monetize their in-store screens and brands aiming to reach shoppers at the point of purchase with targeted advertising campaigns.
Features
- AI-powered decision engine for real-time ad selection and display
- Integration with retailer POS systems for quantifiable attribution and sales insights
- Demographic detection via USB cameras (GDPR compliant)
- Centralized ad server to manage advertiser requests, in-house promotions and AI-generated creatives
- Compatibility with various screen brands and standard Chromebox hardware
- Real-time campaign performance monitoring and reporting dashboards
- Programmatic ad buying