Ether provides an experiential marketing measurement platform that captures real‑time emotional responses during brand activations and converts them into actionable data. By quantifying metrics such as Emotion Intelligence Score and purchase‑intent lift, the platform helps brands and agencies prove ROI, defend budgets, and scale the most effective experiences.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle to prove the ROI of experiential brand activations because traditional metrics like foot traffic, badge scans, and dwell time do not capture how audiences feel, making it difficult to justify budgets and scale successful experiences.
Solution
Ether offers an experiential marketing measurement platform that captures real‑time emotional and behavioral micro‑signals from participants at live activations. Using its proprietary Emotion Intelligence engine, the raw signals are transformed into structured metrics such as Emotion Intelligence Score, purchase‑intent lift, brand affinity, and revenue per guest. These metrics are benchmarked against industry data and presented in clear, CFO‑friendly reports that link emotional impact to measurable business outcomes. The platform works across kiosks, mobile, digital, or hybrid touchpoints, ensuring data collection is consent‑based and scalable for any event size.
Target Audience
Primary customers are experiential marketing agencies, event organizers, and brand teams that need quantifiable evidence of activation performance to defend budgets and demonstrate impact to sponsors and senior leadership.
Features
- Lightweight Emotion Intelligence sensors that capture facial, physiological, and interaction cues at any activation touchpoint
- AI‑driven analytics pipeline that converts raw micro‑signals into sentiment, engagement depth, attention quality, and emotional impact scores
- Benchmarking engine that ranks activations against category standards, highlighting top‑performing experiences
- Automated reporting suite with metrics such as Revenue per Guest, Emotional Index, Brand Affinity, and purchase‑intent lift, formatted for finance review
- Integration options for kiosks, mobile apps, AR experiences, and web interfaces, supporting hybrid and fully digital events
- Ethical data collection framework that ensures participant consent and transparent measurement boundaries