The startup develops in-feed technology that enables the oral delivery of antiparasitics and therapeutics for pets, enhancing treatment efficacy and compliance. This method provides a convenient alternative to traditional drug administration, ensuring safer and more effective pet care.
Funding
Funding not disclosed
Founders
Product
Problem
Many pet owners find it difficult to administer medications to their pets, leading to inconsistent dosing and reduced treatment effectiveness. Traditional methods like pills or topical treatments can be stressful for both the pet and owner, resulting in poor compliance and potential health risks. Veterinarians also face challenges in ensuring pets receive the necessary preventative and therapeutic treatments outside of the clinic.
Solution
In The Bowl Animal Health (ITBAH) offers a novel drug-delivery platform that incorporates prescription medicines and over-the-counter (OTC) feed ingredients directly into pet food. This innovative approach eliminates the need for separate medication administration, ensuring pets receive consistent and accurate dosing with their daily meals. By integrating medication into a premium food formulation, ITBAH enhances compliance, improves treatment outcomes, and provides a convenient solution for pet owners and veterinarians. The platform supports a range of applications, including parasiticide delivery and therapeutic treatments, with the potential for expansion across various life stages and dietary needs.
Target Audience
The primary target audience includes pet owners seeking convenient and effective medication delivery for their pets, as well as veterinarians looking to improve treatment compliance and regain parasiticide revenue lost to OTC channels.
Features
- Proprietary technology for incorporating isoxazoline and other active ingredients into pet food
- Medicated food formulations that provide complete nutritional content and palatability
- Platform adaptable to various parasiticides, including heartworm and GI nematode treatments
- Potential for combination products and expansion to feline applications
- Food formulations can be rapidly developed with low upfront investment