Interrupted Art is a membership-based art service that lets people try original artworks in their homes for 10 weeks before deciding whether to buy. The company curates a rotating collection of unique pieces from a network of over 250 artists, offering both self-directed browsing and personalized curation options. Members can cancel anytime, and artworks are delivered to their chosen time and date.
Funding
Funding not disclosed
Founders
Product
Problem
Buying original art is often a stressful, high-pressure process for novice collectors, who struggle to know whether a piece will fit their home or if they will still love it after the novelty wears off. The traditional art market offers endless options with patchy quality, forcing rushed decisions without the freedom to experiment with different styles.
Solution
Interrupted Art provides a membership-based platform where customers can explore and experiment with curated original artworks in their own homes before committing to a purchase. Members choose from a live collection or receive personalized curation, and the artwork is delivered to their home for a 10-week trial period. If they love the piece, it is exclusively theirs to buy; if not, they can rotate to the next selection. The company works with a handpicked network of over 250 early- and mid-career artists, ensuring a constantly refreshed collection of unique, high-quality pieces that vary in style, medium, size, and tone.
Target Audience
Primary customers are novice and intermediate art collectors who want to buy original pieces for their homes but feel overwhelmed by the traditional gallery market and desire a low-pressure, experimental approach to discovery.
Features
- 10-week in-home trial period for every artwork, allowing members to live with pieces before purchasing
- Two membership options: Independent Collector (self-directed browsing of the live collection) and Curated service (personalized selections from the team)
- Live, constantly updated online collection of original works, with limited-edition photography (mostly under 10 prints)
- Handpicked curation led by a founder with experience building the Tate collection, ensuring quality and diversity across styles and mediums
- Flexible delivery scheduling with choice of available time and date
- Gifted Experience packages available, including a certificate sent in advance and half-year options with three artwork rotations
- Cancel-at-any-time membership with no long-term commitment