The startup develops a precise ad targeting platform that utilizes machine learning to analyze mobile operators' technical logs, creating detailed subscriber profiles based on anonymous data. This enables clients to monetize unstructured telecom data by delivering personalized advertisements while ensuring user privacy and transparency.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile advertising often lacks precision, delivering irrelevant ads to users and failing to effectively monetize mobile operator data. Existing solutions may also raise privacy concerns due to the handling of sensitive user information.
Solution
Intent.ai provides a precise ad targeting platform that leverages machine learning to analyze mobile operators' technical logs, creating detailed subscriber profiles based on anonymized data. The platform infers attributes such as age, gender, interests, app usage, and website visits, enabling clients to deliver personalized advertisements. Intent.ai's technology ensures that no personal information leaves the telecom operator's data center, adhering to GDPR compliance through data minimization and anonymization techniques. Open APIs allow telecom operators to filter data and control its precision before it reaches Intent.ai's servers.
Target Audience
The primary customers are mobile operators seeking to monetize their data through targeted advertising, as well as advertising companies looking for precise targeting capabilities.
Features
- Machine learning-driven analysis of mobile operator technical logs
- Subscriber profiling based on age, gender, interests, behaviors, habits, and credit score
- Real-time updates for gender, age, interests, app usage, and website visits
- Location detection for home, work, and current locations (daily update)
- Language detection for audience understanding (daily update)
- Credit score improvement through 3-tier income separation (daily update)
- Anonymization techniques to protect user privacy
- Open APIs for data filtering and precision control by telecom operators