Preston is an AI-powered public relations platform that connects businesses with relevant journalists by utilizing advanced matching algorithms and AI-assisted pitch writing. This technology enables companies to enhance media coverage and build strategic relationships efficiently, addressing the challenge of effective outreach in a competitive landscape.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses struggle to effectively connect with relevant journalists, leading to missed opportunities for media coverage and inefficient public relations efforts. Traditional methods of outreach are often time-consuming and lack the precision needed to target the right media contacts.
Solution
Preston is an AI-powered platform designed to streamline public relations by intelligently matching businesses with journalists and assisting in pitch creation. The platform uses AI algorithms to analyze company data and identify the most relevant journalists from a database of over 200,000 contacts. Preston also offers an AI-assisted pitch writing tool trained on successful real-world pitches, helping users craft compelling and on-brand outreach emails. The platform provides a real-time dashboard for transparency in outreach efforts and data-driven insights to optimize future campaigns.
Target Audience
Preston targets businesses, PR professionals, and marketing agencies seeking to improve their media outreach and build relationships with relevant journalists.
Features
- AI-powered journalist matching based on company data and journalist profiles
- AI-assisted pitch writing tool trained on thousands of successful pitches
- Media monitoring platform to identify breaking stories and industry trends
- Real-time dashboard for tracking outreach efforts and campaign performance
- Dynamic database of over 200,000 journalists and influencers
- Intelligent pitching fueled by client data
- Unlimited tech support
- Rapidly expanding media database with more than 50 million articles