InSync Labs provides a behavioral science-powered employee sentiment platform that captures real-time feedback in seconds, replacing slow, periodic surveys with continuous insight. The system helps leaders track trends, measure progress, and identify the behavioral drivers behind satisfaction and retention. Developed at Durham University, it minimizes employee effort while delivering deep, actionable intelligence for faster management decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional employee surveys capture sentiment at a single point in time, often months after the fact, leaving leaders with outdated data that fails to reflect how people feel right now. This lag makes it difficult to identify emerging issues, track the impact of actions, or understand the behavioral drivers behind satisfaction and retention.
Solution
InSync Labs offers a real-time culture intelligence platform that continuously monitors employee sentiment, giving leaders instant insight into how their people are feeling. Powered by behavioral science, the platform captures meaningful sentiment data in seconds, minimizing effort for employees while providing deep, actionable insight. Leaders can track sentiment trends over time, measure progress, and analyze the impact of their actions, enabling faster, better-informed management decisions. The platform reveals not just what people feel, but why, identifying the real behavioral levers behind satisfaction, motivation, and retention.
Target Audience
Primary customers are organizational leaders, HR teams, and people managers across companies of all sizes who need real-time, actionable insight into employee sentiment to drive better management decisions.
Features
- Continuous sentiment monitoring that replaces periodic surveys with real-time, on-demand insight
- Behavioral science-based design developed at Durham University, turning research into practical leadership tools
- Trend tracking and progress measurement to show what's changing and what's working over time
- Root-cause analysis that identifies the behavioral drivers behind satisfaction, motivation, and retention
- Low-effort employee interface that captures meaningful sentiment data in seconds