InsurAds offers a platform that measures user attention to digital content and ads at millisecond precision, delivering real‑time metrics to publishers' ad servers. By converting attention time into actionable data, it enables programmatic inventory optimization, higher ad revenue, and more efficient campaign spend for publishers, ad networks, and advertisers.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers and advertisers lack precise, real‑time data on how long individual users actually view content and ads, making it difficult to assess engagement and optimize revenue from digital impressions.
Solution
InsurAds provides a time and attention management platform that captures each user's attention duration at the millisecond level across live content and ad creatives. The platform integrates via a lightweight script deployed through publishers’ tag managers or SDKs, creating a live audience view that records unique user attention time in real time. Collected data are fed back to the publisher’s ad server, enabling immediate measurement of attention metrics and automated optimization of ad placement and pricing. By quantifying attention rather than just impressions, the solution helps both publishers and advertisers allocate inventory more efficiently, increase ad revenue, and improve campaign performance while reducing wasted impressions.
Target Audience
Primary customers are digital publishers and ad networks that sell inventory programmatically, as well as advertisers seeking data‑driven optimization of campaign spend.
Features
- Millisecond‑granular attention tracking for every page or app view
- Real‑time audience aggregation that links unique user attention data to the publisher’s ad server
- Script-based integration via tag managers and SDKs for seamless deployment on web and mobile
- Proprietary attention metrics and dashboards that translate raw time data into actionable insights
- API access for custom reporting, bidding adjustments, and integration with existing ad tech stacks