inSTREAMLY is an automated streamer management platform that utilizes data-driven matchmaking and campaign management tools to connect brands with content creators. The platform enables brands to efficiently manage influencer partnerships and scale their marketing efforts while providing streamers with monetization opportunities.
Funding
$4.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SGFounders
Product
Problem
Many content creators, particularly those with smaller audiences, struggle to secure brand sponsorships and effectively monetize their live streams. Brands, in turn, face challenges in efficiently identifying and managing partnerships with a large number of micro and nano-influencers to reach specific niche audiences.
Solution
inSTREAMLY provides a platform that automates the process of connecting brands with live streamers, enabling both parties to efficiently manage and scale their partnerships. The platform allows streamers of all sizes to monetize their content by displaying sponsor-provided artwork during their broadcasts. Brands can leverage inSTREAMLY's tools to target specific demographics and integrate their messaging directly into live streams, ensuring high visibility and engagement with younger audiences who are increasingly using ad blockers and consuming content through streaming platforms. The platform supports integrations with popular streaming platforms like Twitch and YouTube, and offers features that allow streamers to select the brands they want to work with, maintaining control over their content and sponsorships.
Target Audience
The primary target audience includes brands seeking to reach Gen Z and gaming communities through authentic, non-disruptive advertising, as well as live streamers of all sizes looking to monetize their content and secure brand sponsorships.
Features
- Automated matching of brands with relevant streamers based on audience demographics and content.
- Real-time integration of sponsor-provided artwork into live streams.
- Support for Twitch and YouTube streaming platforms.
- Streamer control over brand selection and sponsorship activation.
- Campaign performance tracking and reporting for brands.
- Tools for managing and scaling influencer marketing campaigns.
- Affiliate program for streamers to earn extra money by inviting other streamers to the platform.
- Gamification program where streamers collect XP points to unlock levels and increase earnings.