InstockMarket is a sustainable wholesale platform that rescues surplus food products from farmers and suppliers, offering them to professional kitchens at competitive prices. By redirecting food that would otherwise be wasted, the company helps reduce CO2 emissions and supports charitable organizations with a portion of its inventory.
Funding
Funding not disclosed
Founders
Product
Problem
A significant portion of food production is wasted due to factors like imperfect sizing, labeling errors, order cancellations, and general oversupply. This waste occurs throughout the food supply chain, resulting in economic losses and substantial environmental damage from wasted resources and greenhouse gas emissions.
Solution
InstockMarket operates a wholesale platform that recovers surplus and otherwise wasted food products directly from farmers, growers, and suppliers, and offers them to professional kitchens at competitive prices. By rescuing these rest streams, InstockMarket enables chefs and caterers to reduce their carbon footprint, lower their purchasing costs, and access high-quality ingredients. The company partners with approximately 100 suppliers to source rescued produce and other food items, performing quality checks at its Food Rescue Center before distribution.
Target Audience
InstockMarket primarily serves professional kitchens, including hotels, catering companies, restaurants, and production kitchens, seeking to reduce food waste and improve sustainability.
Features
- Wide selection of rescued AGF (agricultural, garden, and fruit) products and circular brands
- Guaranteed product availability: all products listed online are in stock
- Transparent CO2 emission reduction metrics for each product
- Online ordering platform with account management tools
- Blog featuring recipes and sustainable cooking tips