instep.ai
instep.ai provides Ella, an AI automation platform for property businesses that handles inbound and outbound conversations across phone, WhatsApp, web chat, and email. Ella qualifies leads, books viewings, manages renewals, and triages property management issues, syncing with existing CRMs and calendars. The platform is built by a team with 70 years of combined property industry experience and is designed as an operational system rather than a chatbot.
- Property Technology
- AI Agents
- Artificial Intelligence
- Sales Technology
- Software Only
- Enterprise Software
- Logistics & Supply Chain
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Property teams receive hundreds of inbound and outbound conversations daily across calls, WhatsApp, voice, and web chat, making it difficult to capture, prioritise, and act on every enquiry promptly. Without automation, agents miss opportunities such as viewings, valuations, and renewals, leading to lost revenue and inefficient workflows.
Solution
instep.ai delivers Ella, an AI automation and assistant platform trained on real property workflows that captures, prioritises, manages, and acts on conversations automatically. Ella handles inbound enquiries like viewings and valuations alongside outbound tasks such as tenancy renewals, offer chasing, and feedback collection, progressing them to completion without agent involvement. The platform detects additional opportunities—such as seller interest or mortgage needs—and hands off to agents with full context. It works across phone, WhatsApp, web chat, and email, syncing with existing CRMs and calendars while notifying agents of outcomes and next steps. The platform is designed as an operational system rather than a chatbot, with humans retaining control over decisions and relationships.
Target Audience
Primary customers are independent estate agents, property management teams, and real estate agencies—including surveyors—that handle high volumes of enquiries and need to automate workflows while maintaining personal client relationships.
Features
- AI trained on real property workflows including viewings, valuations, renewals, offer chasing, feedback collection, and property management
- Multi-channel support for phone calls, WhatsApp, web chat, and email with live call handling and automated follow-ups
- Voice AI that picks up calls when the team is unavailable, trained on agency processes and brand voice
- Automatic opportunity detection that surfaces related services like mortgage or financial products from valuation enquiries
- CRM and calendar integration with automatic syncing, agent notifications, and confirmation emails
- Intent assessment and decision readiness gauging for renewals and offers, including chain status and mortgage status tracking
- Call logging that transcribes, logs, categorises, and scores all calls automatically
- Guided onboarding with a dedicated account manager handling integrations, with Ella pre-trained on property knowledge before launch