InSpace provides an autonomous AI SEO and GEO platform called NOVA that researches, writes, optimizes, and publishes content to help brands rank in Google and get cited in AI answers like ChatGPT and Perplexity. The platform continuously analyzes a company's website, market signals, and competitor data to identify high-impact opportunities, then improves or creates pages with human oversight built in. NOVA supports multi-local and multilingual strategies across 32 countries and works directly with major CMS platforms like Shopify, WordPress, and Webflow.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional search optimization focuses on ranking keywords for standard Google results, but search behavior has shifted as AI tools like ChatGPT, Perplexity, and Gemini now generate direct answers instead of link lists. Brands that only optimize for classic rankings miss out on being cited in AI-generated responses, and manual SEO processes cannot keep pace with the speed at which search engine and AI algorithms change.
Solution
InSpace offers NOVA, an autonomous AI platform that handles the entire SEO and GEO (Generative Engine Optimization) lifecycle end-to-end. NOVA reads a brand's whole website, combines it with external signals like search trends and competitor data, identifies the highest-impact opportunities, and then decides whether to optimize an existing page or create a new one. The platform automatically updates content, structure, and internal links, then measures impact and learns from results in a continuous improvement loop, working 24/7 without needing agency hours. NOVA writes content that ranks in both classic Google results and AI citations simultaneously, and it rethinks strategy for each market and language rather than simply translating pages, ensuring native visibility across multiple countries.
Target Audience
Primary customers are e-commerce brands, lead generation businesses, and service companies across industries such as finance, healthcare, real estate, automotive, and manufacturing that need scalable search visibility in both traditional Google results and AI-generated answers, typically operating in multiple countries or languages.
Features
- Fully autonomous operation: researches, writes, optimizes, and publishes content without manual intervention, running continuously around the clock
- Brand Intelligence Brain combines internal context (goals, products, insights) with external signals (search trends, competitors, industry data) to make data-driven decisions
- Smart page selection logic that chooses between optimizing existing pages, strengthening content, consolidating duplicates, preventing keyword cannibalization, or building new pages
- Multi-local and multilingual support that adapts strategy per market and language, with native visibility achieved in countries like Germany, France, the Netherlands, and the US
- Human-in-the-loop approval workflow allowing brands to approve every page, spot-check, or run full autopilot, with every correction teaching the AI to improve
- Automated adaptation to search engine algorithm updates, recovering rankings quickly without manual re-learning or agency intervention
- Built-in performance monitoring tracking rankings, AI citations, and organic traffic with real-time metrics visible in the dashboard
- Integrations with major CMS platforms including Shopify, WordPress, WooCommerce, Magento, Wix, Webflow, HubSpot, Storyblok, and Framer