Insights provides an AI‑moderated interview platform that automates participant recruitment, conducts real‑time video or audio conversations, and delivers structured insight reports within hours. The service supports multilingual participants across time zones, uses adaptive follow‑up questions to deepen qualitative data, and offers instant transcription, sentiment analysis, and secure cloud storage for product managers, UX researchers, and founders seeking fast, scalable user research.
Funding
Funding not disclosed
Founders
Product
Problem
Qualitative user research is often limited by the need for human interviewers, slow recruitment, and lengthy transcription and analysis, making it difficult for product teams to gather timely, high‑quality insights at scale.
Solution
Persona offers an AI‑moderated interview platform that automates participant recruitment, conducts real‑time conversational interviews, and generates structured insight reports within hours. The system supports multilingual participants across time zones, allowing researchers to reach diverse samples without coordinating schedules. AI-driven follow‑up questions probe deeper based on respondents’ answers, delivering richer qualitative data than static surveys. All interview recordings, transcripts, and analytical summaries are delivered through a secure cloud dashboard, enabling rapid decision‑making for product validation, churn analysis, and user experience improvements.
Target Audience
Primary users are product managers, UX researchers, and founders at early‑stage or growth‑stage companies who need fast, scalable qualitative insights for product validation, churn reduction, and user experience research.
Features
- Automated participant recruitment and scheduling across languages and time zones
- AI moderator that conducts asynchronous video/audio interviews with adaptive, context‑aware follow‑up questioning
- Real‑time transcription and sentiment analysis with instant summary reports and actionable insight extraction
- Customizable interview links that allow participants to choose AI or human interview paths for A/B testing
- Multi‑language support and AI‑driven translation to ensure consistent data quality globally
- Secure cloud storage with exportable data formats for integration into research workflows and product analytics tools