Insight Guide is a business marketplace platform that helps associations generate non-dues revenue by connecting their members with industry-specific suppliers. The platform replaces traditional buyer's guides and vendor directories with a modern solution center where members can research suppliers, submit RFPs, and access exclusive benefits. It provides suppliers with highly qualified leads and measurable ROI through a real-time performance dashboard.
Funding
Funding not disclosed
Founders
Product
Problem
Associations face pressure to diversify their revenue streams beyond membership dues, while their members struggle to find the best industry-specific solutions to business problems. Suppliers, in turn, want to connect with qualified member prospects but lack an efficient channel to reach them. Traditional buyer's guides and vendor directories fail to deliver meaningful engagement or measurable results for any of these stakeholders.
Solution
Insight Guide provides a business marketplace platform designed to generate a new source of non-dues revenue for associations while engaging members with industry-focused suppliers. The platform gives members an industry-focused solution center where they can research and connect with suppliers, build and share lists, submit RFPs/RFIs, and access exclusive member benefits. Suppliers gain access to highly qualified leads, direct messaging with members, and a real-time performance dashboard to monitor their success. Associations benefit from a modern member benefit, a new revenue stream, and greater relevance to their industry partners, with the platform handling full system integration, branding, and supplier outreach.
Target Audience
Primary customers are trade and professional associations of all sizes seeking to diversify revenue and increase member engagement, along with the industry suppliers who want to reach qualified association members as prospects.
Features
- AMS/CRM integration with single sign-on and identity management for seamless member authentication
- Smart assistant and automated outreach technology to engage target audiences with minimal staff involvement
- Supplier performance dashboard providing real-time metrics on lead generation, content engagement, and RFP activity
- Member tools for building and sharing supplier lists, submitting RFPs/RFIs, and viewing peer recommendations
- Supplier content deployment capabilities for sharing articles, blogs, videos, and company news
- Automated supplier subscription renewal and payment reconciliation for associations
- Themed and branded platform customization to match each association's identity