InsideTracker combines blood biomarker panels, DNA genotyping, fitness metrics, and lifestyle inputs into a unified health profile. Its analytics engine generates personalized nutrition, supplement, and habit recommendations, calculates an InnerAge biological‑age score, and provides an AI health assistant for real‑time guidance, with ongoing monitoring via follow‑up blood tests. The platform is delivered through a secure web and mobile dashboard on a subscription basis.
Funding
$15M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.


Founders
Product
Problem
Many consumers receive generic health advice that does not account for their unique biomarker, genetic, fitness, and lifestyle profiles, making it difficult to identify actionable steps and to monitor progress over time.
Solution
InsideTracker aggregates blood biomarker panels, DNA genotyping, fitness metrics, and self‑reported lifestyle data into a unified health profile. Using a proprietary analytics engine backed by thousands of clinical studies, the platform generates a personalized action plan that includes nutrition recommendations, supplement suggestions, and targeted habit goals. The InnerAge metric quantifies biological age and highlights areas where interventions can reverse aging effects. An AI‑driven health guide (Terra™) provides real‑time answers based on the user’s data, while periodic follow‑up blood tests enable continuous tracking and iterative plan adjustments. All insights are delivered through a secure web dashboard and mobile app, allowing users to make data‑driven decisions without needing specialist interpretation.
Target Audience
The service is aimed at health‑conscious adults, athletes, and professionals who want evidence‑based, personalized wellness guidance, as well as corporate wellness programs seeking scalable health optimization for employees.
Features
- Integrated analysis of blood biomarkers, DNA variants, fitness data, and lifestyle inputs to produce a comprehensive health score.
- Science‑backed personalized recommendations for nutrition, supplements, exercise, and sleep, tailored to each user’s profile.
- InnerAge calculation that estimates biological age and tracks changes as interventions are applied.
- Terra™ AI health assistant that answers user queries in real time using the individual’s data set.
- Healthspan Category Scores covering ten domains (e.g., inflammation, metabolism, cognition, sleep) with weekly habit targets.
- Nutrition DeepDive report detailing optimal meal timing, macronutrient distribution, and longevity‑focused food choices.
- Automated follow‑up blood testing workflow for longitudinal monitoring and plan refinement.
- HIPAA‑compliant data storage, end‑to‑end encryption, and role‑based access controls.