The startup develops fintech and engagement technology that enables banks and merchants to deliver personalized shopping experiences through card-linked offers and an AI-based prediction engine. By automating advertising campaigns and providing a web app engagement system, the company helps merchants attract high-value customers and enhances customer loyalty for banks.
Funding
$360K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Banks and merchants struggle to deliver personalized shopping experiences that cater to evolving customer demographics and spending patterns. Traditional advertising methods often yield low returns, and businesses need a more effective way to attract high-value customers and foster brand loyalty.
Solution
Insense provides a suite of fintech and engagement solutions that enable banks and merchants to deliver targeted, personalized shopping experiences. The platform leverages card-linked offers (CLO) and an AI-powered prediction engine to automate advertising campaigns and provide a web app engagement system. By analyzing customer data, Insense helps businesses identify and target the right customers with the right offers, increasing conversion rates and enhancing customer lifetime value. The platform's solutions aim to provide a 360-degree view of customers, allowing for smarter targeting and engagement across various channels.
Target Audience
The primary customers are banks seeking to enhance customer loyalty and merchants aiming to attract high-value customers and increase conversions through personalized offers.
Features
- Card-linked offers (CLO) for both banks and merchants to incentivize customers with targeted rewards and cashback.
- AI-powered prediction engine to analyze customer data and identify high-value customer segments.
- Web App Engagement System (WAP) to engage customers across various channels.
- Mobile Campaign Management System (mCMS) for banks to manage and optimize mobile advertising campaigns.
- Voucher Management System (VMS) for banks to efficiently manage and distribute vouchers.
- Madneto platform for merchants.
- Nitrogem platform for merchants.