Inrō is an Instagram automation platform that uses AI to auto‑reply to DMs and comments, converting audience interactions into qualified leads. It offers a drag‑and‑drop DM campaign builder with conditional logic, automated lead segmentation, a built‑in CRM, analytics dashboards, and over 8,000 integrations for e‑commerce, booking, and marketing workflows. The service is Meta‑approved and complies with GDPR and the EU AI Act for secure, regulated use.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses and creators on Instagram spend significant time manually handling direct messages, comment replies, and lead follow‑up, which leads to missed sales opportunities, inconsistent engagement, and high operational costs.
Solution
Inrō delivers an Instagram automation platform that converts audience interactions into qualified leads and sales without manual effort. An AI Agent processes incoming DMs and comments, delivering instant, personalized replies and routing conversations to appropriate flows. Automated triggers turn comments on posts, Reels, Stories, mentions, and live streams into direct‑message conversations, while inbound DM auto‑replies capture leads 24/7. Users can design multi‑step DM campaigns with conditional logic, smart delays, and wait‑for‑reply pauses to nurture prospects through booking, checkout, or content delivery. Lead data is automatically segmented, tagged, and stored in an integrated CRM, and analytics dashboards report open rates, click‑throughs, and reply metrics. The platform connects to over 8,000 third‑party tools via Zapier, Make, and native APIs, enabling seamless workflow integration. All features are Meta‑approved and comply with GDPR and the EU AI Act, ensuring data security and regulatory compliance.
Target Audience
The platform is aimed at brands, e‑commerce merchants, creators, and marketing agencies that rely on Instagram to generate leads, drive sales, and manage customer conversations at scale.
Features
- AI‑driven auto‑reply engine that answers FAQs, recommends products, and delivers smart links in real time
- Comment‑to‑DM triggers for posts, Reels, Stories, mentions, and IG Live, converting public engagement into private conversations
- Inbound DM automation that captures, tags, and routes new messages to custom lead‑nurturing flows
- Drag‑and‑drop DM campaign builder with conditional branching, smart delays, and “wait for reply” pauses
- Automated lead segmentation and CRM that organizes contacts by source, intent, and interaction history
- Integrated analytics showing DM open rates, click‑through rates, reply rates, and funnel performance
- Multi‑account and multi‑user support (up to 10 team members) for agencies and brands managing several Instagram profiles
- 8,000+ integrations via Zapier, Make, and native APIs for syncing leads to email marketing, e‑commerce, booking, and other business systems
- Full compliance with Meta’s platform policies, GDPR, and EU AI Act, with end‑to‑end encryption and regular security audits