Innovid is a video advertising platform that provides targeted ad placements across multiple screens and devices using programmatic technology. This approach enhances ad visibility and engagement, enabling advertisers to optimize their investment in digital marketing.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers face challenges in delivering consistent and engaging ad experiences across the fragmented landscape of connected TV (CTV), linear TV, and digital channels. The lack of a unified platform for ad management and measurement leads to inefficiencies in campaign execution, difficulty in optimizing creative, and limited visibility into cross-channel performance.
Solution
Innovid provides an independent, omnichannel advertising platform designed for the management and measurement of converged TV campaigns. The platform combines ad delivery, dynamic creative personalization, and measurement within an interoperable identity infrastructure. This allows advertisers to activate, iterate, and learn continuously, creating an optimization loop that drives business results. Innovid's platform supports the creation of personalized, interactive video and display ads, secure campaign delivery across channels, and accurate measurement of campaign performance, including reach, frequency, and outcomes.
Target Audience
Innovid primarily serves advertisers and publishers seeking to create, deliver, measure, and optimize ad experiences across converged TV and digital channels.
Features
- Ad serving capabilities across CTV, linear TV, display, social, and audio channels
- Dynamic creative optimization (DCO) for personalized ad experiences
- Ad analytics with MRC-accredited metrics for accurate performance measurement
- Innovid Harmony for streamlined CTV supply path and frequency management
- Identity resolution through Innovid Key for effective targeting amid cookie loss
- Integration with Google Ads Data Hub, Meta Marketing API, and The Trade Desk
- Support for interactive ad formats to drive user engagement
- Real-time, cross-platform measurement of campaign performance