Innoterra operates a digital platform that connects Indian retailers with global farmers, facilitating the direct sourcing of sustainably produced rice, spices, and dairy products. The platform enhances supply chain transparency and traceability while reducing food waste and improving financial inclusion for farmers through digital payment solutions.
Funding
$6.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many retailers, particularly in India, lack direct access to sustainably produced agricultural products from global farmers, leading to inefficiencies and a lack of transparency in the supply chain. This can result in higher costs, reduced traceability, and limited access to quality products for retailers, while farmers face challenges in reaching a wider market and securing fair prices.
Solution
Innoterra provides a digital platform that directly connects Indian retailers and global farmers, enabling transparent and efficient sourcing of sustainably produced agricultural goods, including rice, spices, and dairy. The platform offers a B2B marketplace, FarmLink, which facilitates online ordering, customized packaging, and next-day delivery of certified, traceable products. Innoterra's solutions also extend to crop protection with bioscience-powered products like BanacXin, addressing threats such as Fusarium Wilt TR4 in bananas. By integrating technology and sustainable practices, Innoterra aims to reduce food waste, improve financial inclusion for farmers through digital payments, and ensure a resilient food ecosystem.
Target Audience
Innoterra primarily targets Indian retailers seeking direct access to sustainably sourced agricultural products, as well as global farmers looking to expand their market reach and ensure fair prices. The company also serves businesses in the banana industry requiring crop protection solutions.
Features
- B2B marketplace (FarmLink) connecting retailers and farmers for direct sourcing
- DistriCo offering sustainably sourced and certified rice and spices
- MilkLane providing high-quality, aflatoxin-free dairy products with traceability
- BioScience division offering plant vaccines and nurseries, including solutions for banana disease
- Tech-based SaaS solutions for dairy and farm management, including traceability tools
- End-to-end fulfillment services, including quality testing, certification, and marketing support
- Digital payment solutions for farmers, promoting financial inclusion
- Crop protection products, such as BanacXin, to combat diseases like Fusarium Wilt TR4