InnoRoad develops and supplies photoluminescent road marking systems based on a 2-component cold plastic for enhanced nighttime visibility. Their MMA-resin-based products significantly improve road safety by providing long-lasting, self-illuminating lines that meet DIN 1436 standards. This technology offers a sustainable alternative that increases driver orientation while reducing light pollution.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Conventional road markings lose visibility at night and in adverse weather, requiring additional lighting that increases energy consumption and light pollution. This reduces driver safety on streets, bike paths, airport runways, and other public surfaces.
Solution
InnoRoad supplies photoluminescent road marking systems that embed a two‑component cold‑plastic coating based on MMA resin. The coating absorbs ambient light during the day and re‑emits it for 8–10 hours after dark, providing continuous lane and edge visibility without external power. The products meet DIN 1436 specifications for white traffic markings and are formulated for long‑term durability under UV exposure, temperature swings, and mechanical wear. By eliminating the need for auxiliary lighting, the system lowers electricity costs and reduces light‑pollution while enhancing nighttime safety across a range of infrastructure types.
Target Audience
Primary customers are municipal road authorities, highway agencies, airport operators, and private contractors responsible for public‑way and parking‑area markings.
Features
- Two‑component “2‑K” cold‑plastic photoluminescent coating formulated with MMA‑based resin for high adhesion and weather resistance
- Glow‑in‑the‑dark performance of 8–10 hours after daylight exposure, exceeding typical 4‑hour benchmarks
- Certified compliance with DIN 1436 for white traffic markings, ensuring legal acceptance in public projects
- Applicability to diverse surfaces: roadways, highways, bike lanes, airport aprons, parking lots, and residential streets
- Standard 2‑K system and 1‑K traffic marking variants for cost‑optimized projects with shorter glow requirements
- Indoor floor color options with robust wear resistance for commercial and industrial facilities
- Low‑VOC formulation and cold‑mix application process that does not require heating equipment, simplifying on‑site installation