info.link provides a platform for creating compliant Digital Labels linked via GS1 Digital Link QR codes. The service enables teams to quickly deploy accessible, brand-aligned labels featuring modules for sustainability claims, certifications, and product information. This solution ensures adherence to EU directives like Green Claims and prepares products for the 2D migration away from traditional barcodes.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses face challenges in creating compliant, accessible, and brand-aligned digital product information that meets evolving regulatory requirements, such as EU Green Claims and Digital Product Passports. Traditional methods for disseminating this information are often time-consuming and require significant IT resources, hindering efficient global product communication.
Solution
info.link provides a platform for generating compliant, accessible, and brand-aligned Digital Labels linked via GS1 Digital Link QR codes. The system offers a library of over 50 module templates for various use cases, including Green Claims and Digital Product Passports, ensuring adherence to EU directives. Product management, marketing, sustainability, and legal teams can deploy these smart digital touchpoints rapidly without requiring extensive IT projects. The platform supports automated verification of product numbers through the Verified by GS1 interface and facilitates the creation of custom-branded templates for consistent brand representation.
Target Audience
The primary customers are businesses across various sectors, including product management, marketing, sustainability, and legal departments, that need to create and manage compliant digital product information for global markets.
Features
- GS1 Digital Link QR code generation for future-proof product packaging and media artworks.
- A module library with over 50 templates for use cases including Green Claims, Digital Product Passports, certification, and promotional information.
- Automated verification of GTINs via the Verified by GS1 interface.
- Support for creating custom-branded templates for product lines and campaigns.
- Rapid deployment of Digital Labels with no IT project requirement.
- Compliance features developed in collaboration with legal firms, addressing EU Green Claims and PPWD directives.
- Fast loading times and accessibility for all users, even with limited internet connectivity.
- No cookies and 100% GDPR-compliant data handling.
- AI-driven automatic translation of content for efficient global rollout.