Charm is a data intelligence platform that aggregates daily sales, ad spend, creator activity, and social metrics for DTC brands and TikTok Shop listings across 15 countries. It provides searchable dashboards and API access for retailers, investors, and brands to discover emerging products, conduct due‑diligence, and benchmark competitive performance in real time.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers, brands, and investors lack real-time, comprehensive data on Direct-to-Consumer (DTC) brands and TikTok Shop sales, making it difficult to identify trends, benchmark performance, and make data‑driven merchandising, investment, or competitive decisions.
Solution
Charm provides a data intelligence platform that aggregates daily sales, ad spend, creator activity, and social metrics for DTC brands and TikTok Shop listings across 15 countries. Users can explore detailed brand profiles, track market‑share shifts, and analyze revenue and growth scores. The platform offers searchable dashboards and API access, enabling retailers to discover high‑performing products, investors to conduct due‑diligence, and brands to benchmark against competitors. By delivering real‑time trend detection and creator/content analysis, Charm turns fragmented social commerce data into actionable insights for growth strategies.
Target Audience
Primary customers are retailers seeking emerging products, investors conducting e‑commerce due diligence, and DTC brands that need competitive benchmarking and creator strategy insights.
Features
- Daily sales and revenue tracking for every product, shop, category, hashtag, and video on TikTok Shop
- Comprehensive DTC brand metrics including website traffic, ad count, employee count, audience demographics, and estimated revenue
- Success and Growth scores that rank brands on performance and market potential
- Creator and content analytics that surface top‑performing videos, influencers, and hashtag‑driven revenue trends
- Market‑share and competitive intelligence dashboards for side‑by‑side brand comparison
- Exportable data sets and CRM integration to streamline sourcing, outreach, and reporting workflows
- Global coverage across the U.S., Europe, Latin America, and Southeast Asia with platform‑agnostic data collection