InfoTrust provides a privacy‑centric digital analytics platform that unifies first‑party data collection, consent management, and media activation for large brands and agencies.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and agencies struggle to collect and activate first‑party data while remaining compliant with evolving privacy regulations, leading to fragmented analytics stacks, hidden tracking tags, and missed marketing performance opportunities.
Solution
InfoTrust delivers a privacy‑centric digital analytics platform that unifies data collection, consent management, and media activation. The solution audits and removes unauthorized tags, implements scalable client‑ and server‑side tagging frameworks, and provides continuous consent monitoring to ensure regulatory compliance. Integrated analytics enhancements and data‑science services transform clean first‑party data into actionable insights for campaign optimization. Media enablement modules extend data portability to Google Marketing Platform products (DV360, SA360, CM360) and support value‑based bidding and audience modeling. Cloud‑native implementations on Google Cloud (BigQuery, Vertex AI) provide durable, secure data pipelines and advanced reporting dashboards.
Target Audience
Primary customers are large brands and marketing agencies that need compliant first‑party data collection, analytics optimization, and media performance across the Google Marketing Platform.
Features
- Tag Inspector platform for automated tag auditing, hidden tag detection, and consent‑configuration validation
- GA Scorecard tool that assesses and optimizes Google Analytics setups for accuracy and compliance
- End‑to‑end data collection framework with client‑side and server‑side tagging, CMP integration, and proactive privacy monitoring (Integrity)
- Media Impact and Ignite modules that maximize performance on DV360, SA360, and CM360 through data portability, configuration guidance, and value‑based bidding
- Cloud services on Google Cloud Platform, including BigQuery data warehousing and Vertex AI analytics, to enable scalable, secure data pipelines and advanced modeling
- Dedicated analytics consulting and data‑science insights to translate first‑party data into measurable revenue growth