InfoTraff utilizes computer vision and marketing analytics to provide real-time insights from existing CCTV systems, enabling retailers to monitor foot traffic and optimize store operations. By delivering actionable data on customer flow and occupancy, retailers can enhance conversion rates and improve overall operational efficiency.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers often lack real-time, granular data on in-store customer behavior, making it difficult to optimize store layouts, staffing levels, and marketing campaigns. Traditional methods of collecting this data, such as manual observation or surveys, are labor-intensive, costly, and provide limited insights. This lack of data-driven decision-making can lead to missed sales opportunities and inefficient operations.
Solution
InfoTraff provides a computer vision and AI-powered platform that analyzes video feeds from existing CCTV cameras to deliver real-time insights into customer behavior within retail environments. The system tracks foot traffic, differentiates between visitors and employees, monitors occupancy levels, and detects wait times. This data is presented through customizable dashboards and alerts, enabling retailers to optimize staffing, improve store layouts, and enhance customer experience. By leveraging existing infrastructure, InfoTraff offers a cost-effective solution for gaining a comprehensive understanding of in-store customer dynamics.
Target Audience
The primary target audience includes retail store managers, operations directors, and marketing teams seeking to optimize store performance and improve customer experience through data-driven insights.
Features
- Real-time foot traffic analysis using existing CCTV infrastructure
- Differentiation between visitor and employee footfall
- Occupancy monitoring with customizable alerts for exceeding thresholds
- Wait time detection to optimize staffing levels and reduce missed opportunities
- Customizable dashboards providing real-time insights into key performance indicators
- Integration with POS systems for a comprehensive view of business operations
- AI-powered analytics to identify patterns and trends in customer behavior