inFocus is a platform that quantifies carbon emissions for photo, film, events, and fashion shows, allowing users to implement strategies for reduction and offsetting to achieve net-zero production. By providing actionable insights and connecting users with eco-conscious suppliers, inFocus enables measurable environmental impact through informed decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
The photo, film, events, and fashion industries lack standardized tools to accurately quantify carbon emissions associated with productions. This makes it difficult for stakeholders to understand their environmental impact and implement effective reduction strategies.
Solution
inFocus is a platform designed to measure, reduce, and offset carbon emissions specifically for the photo, film, events, and fashion industries. The platform allows users to input production details to estimate their carbon footprint, providing actionable insights for reducing environmental impact through informed decision-making. By connecting users with eco-conscious suppliers and facilitating carbon offsetting, inFocus enables productions to achieve carbon neutrality or become climate positive. The platform is designed to be user-friendly, requiring no prior carbon knowledge, and focuses on driving positive change through awareness, action, and measurable impact.
Target Audience
The primary target audience includes professionals in the photo, film, events, and fashion industries seeking to understand and reduce their carbon footprint.
Features
- Carbon emission estimation based on production inputs.
- Identification of opportunities to reduce environmental impact through smart creative decisions.
- Connection to a network of eco-conscious suppliers.
- Facilitation of carbon offsetting to achieve net-zero productions.
- User-friendly interface requiring no prior carbon knowledge.