Influur is a two-sided marketplace that connects brands and influencers, providing access to over 30,000 influencers globally while streamlining the hiring process through a single contract and secure payment system. The platform utilizes data-driven insights to optimize influencer marketing strategies, enabling brands to launch campaigns quickly and efficiently while ensuring transparency in pricing.
Funding
$16.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
Brands often face challenges in efficiently identifying, contracting, and managing influencers for marketing campaigns, leading to administrative overhead and potential pricing inconsistencies. The process of vetting influencers, negotiating terms, and ensuring content delivery can be time-consuming and lack transparency.
Solution
Influur is a two-sided marketplace designed to streamline influencer marketing by connecting brands with a global network of over 30,000 influencers. The platform simplifies the hiring process through standardized contracts and a secure payment system, reducing administrative burdens for brands. Influur provides data-driven insights to optimize influencer selection and campaign strategies, enabling brands to launch campaigns quickly and efficiently. By offering a single point of contact and transparent pricing, Influur ensures budget optimization and reduces the risk of overspending on influencer collaborations.
Target Audience
Influur primarily targets brand managers, CMOs, social media managers, marketing agencies, and influencer managers seeking to optimize their influencer marketing strategies.
Features
- Access to a global network of over 30,000 influencers.
- Data-driven insights for influencer selection and campaign planning.
- Streamlined hiring process with a single contract for multiple influencers.
- Secure payment system that safeguards payments until content is published.
- Budget optimization tools to guarantee competitive influencer pricing.
- "Look Alike" recommendations for identifying relevant influencers based on data analysis.
- Campaign launch capabilities in under 24 hours.