Influential is an AI-driven platform that utilizes advanced data analytics and machine learning to match brands with suitable influencers, ensuring effective audience engagement. By leveraging over 100 billion data points, the platform enhances campaign performance and tracks measurable sales outcomes across both online and offline channels.
Funding
$51.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PARCRGTCWFounders
Product
Problem
Brands often struggle to identify the right social media influencers to effectively reach their target audiences and drive measurable business results. Traditional influencer marketing can lack transparency and rely on superficial metrics, making it difficult to optimize campaigns for maximum return on investment.
Solution
Influential provides an AI-powered platform that leverages a vast dataset and machine learning to match brands with relevant influencers. The platform analyzes over 100 billion data points, including audience demographics, psychographics, content insights, and engagement analysis, to identify creators who align with a brand's values and target audience. Influential's technology enables granular influencer search, AI image recognition, and real-time reporting, providing brands with comprehensive insights to optimize campaign performance and track measurable sales outcomes across online and offline channels. By integrating with major social media platforms and measurement partners, Influential offers a streamlined workflow and robust results, ensuring effective audience engagement and a high return on investment.
Target Audience
The primary target audience includes marketing teams and brand managers at Fortune 500 companies and other large enterprises seeking to optimize their influencer marketing strategies and drive measurable business outcomes.
Features
- AI-driven creator discovery based on brand match, personality, and audience insights
- Computer vision analysis of photo content for object, action, emotion, and brand logo detection
- Real-time campaign reporting with detailed metrics on impressions, sentiment, and conversions
- Integration with Circana, Advantage Solutions, Amazon, and LiveRamp for tracking online and offline sales
- Access to a network of over 4 million creators across various social media platforms
- API partnerships with major social media platforms for seamless data integration
- Streamlined client workflow with dedicated campaign teams and always-on optimization
- Support for diverse marketing initiatives and commitment to equitable compensation for creators from underrepresented backgrounds