Influencity is an AI-powered influencer marketing platform that enables brands to efficiently identify and manage authentic creators through comprehensive data analytics and an Influencer Relationship Management (IRM) tool. The platform streamlines campaign workflows, automates repetitive tasks, and provides real-time metrics, helping brands maximize their return on investment in influencer collaborations.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Managing influencer marketing campaigns across multiple platforms and tools can be time-consuming and inefficient for brands. Identifying authentic and relevant influencers, maintaining organized communication, and accurately measuring ROI often require disparate systems and manual effort.
Solution
Influencity offers an AI-powered platform designed to streamline the entire influencer marketing lifecycle, providing brands with tools to discover, analyze, and manage influencer collaborations. The platform consolidates key data and workflows into a single hub, automating repetitive tasks and facilitating team collaboration. By integrating with e-commerce platforms like Shopify, Influencity enables end-to-end influencer seeding campaigns and simplifies product distribution. Comprehensive reporting and analytics provide real-time insights into campaign performance, allowing brands to optimize their strategies and maximize ROI. The Influencer Relationship Management (IRM) tool helps teams track negotiations, save price histories, and maintain detailed records of influencer interactions.
Target Audience
Influencity primarily serves brands, agencies, and e-commerce businesses seeking to optimize their influencer marketing strategies and improve campaign efficiency.
Features
- AI-powered influencer discovery across TikTok, Instagram, and YouTube
- Advanced filtering and sorting based on audience demographics, engagement metrics, and content categories
- Comprehensive influencer analytics, including audience authenticity scores and performance benchmarks
- Influencer Relationship Management (IRM) tool for tracking communication, pricing, and campaign history
- Automated campaign workflows with task assignment and progress tracking
- Shopify integration for streamlined influencer seeding and product distribution
- Real-time campaign performance dashboards with customizable metrics and ROI reporting
- Influencer payment processing in multiple currencies