Influencify provides a platform that automates influencer outreach, management, and performance tracking, utilizing a database of over 250 million influencers across TikTok and YouTube. The solution enables brands to efficiently identify and collaborate with micro-influencers, enhancing marketing effectiveness and driving measurable sales growth.
Funding
$290K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to efficiently manage influencer marketing campaigns due to the fragmented nature of influencer discovery, outreach, and performance tracking. Identifying relevant influencers, analyzing their audience demographics, and managing communication can be time-consuming and lack data-driven insights.
Solution
Influencify is a platform designed to streamline influencer marketing workflows, providing tools for influencer discovery, analytics, outreach, and relationship management. The platform's database includes profiles of micro-influencers across TikTok and YouTube, which can be filtered using a range of criteria. Influencify offers features such as audience demographic analysis, fake follower detection, and audience overlap analysis to help brands identify suitable influencers. It also facilitates bulk email outreach, contract management, and payment processing, as well as tracks sales and ROI.
Target Audience
Influencify targets brands and agencies looking to scale their influencer marketing efforts, particularly those focused on leveraging micro-influencers to drive brand awareness and sales.
Features
- Access to a database of over 250 million influencer profiles on TikTok and YouTube
- Advanced filtering options to identify influencers based on audience demographics, interests, and performance metrics
- Audience analysis, including fake follower detection and audience overlap analysis
- Bulk email outreach capabilities with Gmail and SMTP integration
- Influencer relationship management tools for communication, contract management, and payment processing
- Automated reporting and ROI tracking to measure campaign performance
- Ability to identify influencers among a brand's existing customers and followers
- API access for integration with other marketing platforms