Caspar Lee
Founder
Influencer
Influencer offers an end‑to‑end creator marketing platform that uses its AI‑driven Waves operating system to automate creator selection, contracting, content production, and payment workflows. The platform amplifies creator‑generated content across social channels, delivering higher view‑through and click‑through rates than traditional ads while providing real‑time performance reporting on recall, memory lift, and ROI for consumer brands and agencies.
- Advertising Technology
- Artificial Intelligence
- Data & Analytics
- Commerce & Shopping
- Creator / Creative Economy
- Software Only
Updated 5 months ago
Funding
Raised to date
$3.7MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Ben Jeffries
Founder
Product
Problem
Brands often struggle to create authentic, high‑engagement content that cuts through social media noise, leading to low view‑through rates and poor recall among target audiences. Coordinating creator selection, contracts, production, and performance measurement across multiple platforms adds operational complexity and limits campaign scalability.
Solution
Influencer provides an end‑to‑end creator marketing platform that places creators at the core of campaign strategy, execution, and analytics. Their AI‑driven operating system, Waves, automates creator shortlisting, contracting, content feedback, and payment workflows, enabling rapid scaling of campaigns while maintaining brand alignment. The platform amplifies creator‑generated content across social channels, delivering higher click‑through and view‑through rates than traditional ads. Real‑time reporting and performance dashboards give brands insight into recall, memory lift, and ROI, allowing data‑informed optimization throughout the funnel.
Target Audience
Primary customers are consumer brands and agencies seeking to leverage creator‑driven content for performance marketing across social media channels.
Features
- AI‑powered creator shortlisting and matching based on audience, niche, and performance metrics
- Integrated contract management and automated creator payment processing
- Collaborative content production tools with feedback loops and remix capabilities
- Multi‑platform amplification engine that optimizes distribution for Instagram, TikTok, and other social networks
- Live campaign reporting with metrics on view‑through, click‑through, recall, and long‑term memory lift
- Scalable campaign orchestration supporting 6,000+ campaigns and 90,000+ creators