Influ2 is a contact-level advertising platform that enables B2B marketers to target specific decision-makers using first-party data, ensuring compliance with privacy regulations. By tracking engagement and intent in real-time, Influ2 enhances marketing effectiveness and significantly improves conversion rates to the sales pipeline.
Funding
$13.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional B2B advertising methods often waste ad spend by targeting individuals outside the buying group, failing to reach key decision-makers. This results in low conversion rates and a lack of transparency between sales and marketing efforts. Furthermore, reliance on cookies and IP-based targeting raises privacy concerns and limits the ability to personalize messaging effectively.
Solution
Influ2 offers a contact-level advertising platform that enables B2B marketers to target specific decision-makers across multiple platforms, including LinkedIn, Facebook, Instagram, Google, Bing, and Amazon. By leveraging first-party data and CRM integrations, Influ2 ensures CCPA/GDPR compliance while providing unmatched targeting precision. The platform allows marketers to tailor ad content based on the buyer's journey stage, generating real-time intent signals for sales teams to prioritize outreach. Influ2's influence model tracks the impact of ads on pipeline and revenue, providing clear attribution from first touch to closed-won deals. This approach fosters alignment between sales and marketing, leading to improved conversion rates and a more efficient use of advertising resources.
Target Audience
The primary target audience includes B2B marketing and sales teams focused on account-based marketing (ABM) strategies, demand generation, and improving sales and marketing alignment.
Features
- Contact-level targeting across major social and display networks using first-party data
- CRM integration with Salesforce, Outreach, Hubspot, and SalesLoft for seamless contact syncing
- Ad personalization based on the buyer's journey stage
- Real-time intent signal generation to prioritize sales outreach
- Pipeline and revenue attribution tracking from first touch to closed-won deals
- CCPA/GDPR compliance with a privacy-first technology approach
- SOC2 Type II certification for data protection
- Buying group marketing capabilities to reach multiple stakeholders within target accounts