Infloso.ai operates an AI-powered influencer marketing platform that connects brands with over 2.2 million creators to build data-driven partnerships. The platform's AI agent, Molly, analyzes creator performance and audience demographics to recommend matches, while also strategizing, running, and optimizing campaigns with full transparency. Infloso has facilitated over ₹20 crore in creator payouts for more than 5,000 brands and 3,000 agencies worldwide.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to identify the right influencers for their campaigns, often relying on manual research and guesswork that leads to mismatched partnerships, poor audience alignment, and difficulty tracking return on investment. The influencer marketing process remains fragmented, with campaign management, performance tracking, and ROI measurement scattered across disconnected tools and spreadsheets.
Solution
Infloso.ai provides an AI-powered influencer marketing platform that connects brands with a curated network of over 2.2 million creators. The platform's AI agent, Molly, analyzes creator performance metrics and audience demographics to recommend partnerships that align with brand values and campaign goals. Molly operates as an end-to-end AI marketer that strategizes, executes, and optimizes campaigns with full transparency, allowing marketing leaders to focus on creative direction while automation handles repetitive tasks. The platform serves both brands seeking creators and creators seeking paid collaborations, with built-in tools for campaign management, performance tracking, and payout processing.
Target Audience
Primary customers are marketing teams at brands and agencies (5,000+ brands and 3,000+ agencies) seeking scalable influencer partnerships, as well as content creators looking for paid collaboration opportunities and brand deals.
Features
- AI-driven creator matching that analyzes performance data and audience demographics to suggest optimal brand-creator partnerships
- Molly, an AI marketing agent that handles campaign strategy, execution, and real-time optimization with transparent reporting
- Access to a network of 2.2M+ creators across multiple categories and follower ranges
- Campaign management tools for brands to launch, track, and measure influencer collaborations
- Creator-side application and approval workflow for discovering and joining paid brand campaigns
- Performance analytics and ROI tracking to help brands quantify campaign effectiveness