Infinite Analytics offers SherlockAI, a real‑time data platform that aggregates millions of global consumer behavior points at block‑level resolution. The service enriches individuals with addressable IDs and behavioral attributes, enabling precise audience segmentation, persona creation, and direct activation of campaigns across advertising platforms, while providing predictive insights such as a Quality of Life Index for regional market assessment.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often lack granular, up-to-date insight into where people are, how they move, and what influences their purchasing decisions, making it difficult to target audiences accurately and forecast market trends.
Solution
SherlockAI is a data platform that continuously aggregates millions of real‑world data points to build a block‑level consumer behavior graph covering 38 markets and $67 trillion of GDP. The platform enriches individuals with addressable audience IDs and behavioral attributes, enabling precise segmentation and persona creation. It also provides a Quality of Life Index that combines health, education, behavior, and environmental metrics to assess regional prosperity. Users can map audiences to custom brand indices, push these segments into digital advertising platforms, and activate campaigns directly from the system. The service is privacy‑by‑design and GDPR‑compliant, delivering both descriptive and predictive insights for strategic decision‑making.
Target Audience
Primary customers are marketing, commercial strategy, and analytics teams in sectors such as retail, banking, insurance, real estate, media, and any organization that bases decisions on people and places.
Features
- Real‑time global consumer behavior graph with block‑level resolution updated every minute
- Addressable audience IDs linked to demographic, mobility, and psychographic signals for seamless digital targeting
- End‑to‑end workflow tools for audience discovery, persona mapping, and campaign activation
- Quality of Life Index combining nine socioeconomic indicators to evaluate regional market potential
- Custom brand index builder that blends quality‑of‑life data, population behavior, and brand affinity
- API integration for pushing enriched audience segments into major advertising and analytics platforms