InContext Solutions provides an end‑to‑end virtual retail platform that creates a 3D digital twin of stores, enabling retailers and brands to simulate shopper behavior and test layout, merchandising, packaging, and digital experiences before any physical changes are made. The platform combines high‑fidelity visualizations with AI‑driven simulation of millions of virtual shopping trips, delivering insights that correlate 96% with real‑world behavior and supporting real‑time, multi‑user collaboration and actionable analytics for faster, data‑driven decisions across omnichannel retail.
Funding
$15.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
3OFounders
Product
Problem
Retailers and consumer brands struggle to predict how shoppers will respond to new store layouts, product placements, packaging, and digital experiences across physical and online channels. Traditional testing methods rely on costly physical prototypes or limited in‑store pilots, leading to slow decision cycles and uncertain ROI.
Solution
InContext Solutions offers an end‑to‑end virtual retail platform that creates a 3D digital twin of a store where teams can simulate and evaluate shopper behavior before any physical changes are made. The platform combines high‑fidelity 3D visualizations with machine‑learning models trained on millions of virtual shopping trips, delivering insights that correlate 96% with real‑world behavior. Users can design planograms, signage, packaging, and even immersive metaverse experiences, then run risk‑free experiments to see how attitudes translate into actions. Results are delivered as actionable metrics and visual reports, enabling faster, data‑driven decisions for both in‑store and e‑commerce strategies. The solution also supports real‑time collaboration, allowing stakeholders to meet inside the virtual store from any location.
Target Audience
Primary customers are retail chains, consumer packaged goods brands, and e‑commerce operators that need to test and optimize in‑store layouts, merchandising, packaging, and digital experiences across the omnichannel shopper journey.
Features
- 3D digital twin of retail environments for visualizing planograms, aisle flow, displays, and packaging concepts
- AI‑powered shopper simulation engine that generates millions of virtual shopping trips and provides behavior‑linked insights
- Real‑time, multi‑user collaboration space where teams can walk through the virtual store together and iterate instantly
- Integrated analytics dashboard linking shopper attitudes to observed behaviors with a 96% correlation to actual sales outcomes
- Tools for creating immersive virtual commerce and metaverse experiences that bridge online and offline shopping journeys
- Exportable reports and data feeds that feed into existing retail planning and category management workflows