IN-STORE MEDIA
In-Store Media is an omnichannel retail media company that connects retailers, brands, and shoppers through data-driven advertising solutions across physical stores and digital environments. The company operates in nine countries across Europe, Latin America, and Asia, working with over 90 retailers and 1,600 brands to deliver full-funnel campaigns from awareness to conversion.
- Advertising Technology
- Retail Technology
- Artificial Intelligence
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Brands struggle to reach shoppers at the critical moment of purchase decision, especially in physical retail environments where traditional digital advertising metrics and targeting capabilities are limited. Retailers also face challenges in monetizing their in-store and digital touchpoints while providing measurable value to brand partners.
Solution
In-Store Media provides omnichannel retail media solutions that integrate physical and digital advertising touchpoints throughout the shopper's journey. The company leverages retailer first-party data, in-store computer vision technology, and external data sources to enable precise audience segmentation, personalized messaging, and closed-loop measurement. Their approach adapts digital advertising logic to physical store environments, using signals such as traffic, opportunity-to-see, dwell time, and sales uplift to measure campaign effectiveness. Campaigns span full-funnel objectives from awareness and consideration to conversion, activating across in-store digital signage, traditional media, online platforms, and offsite channels like social media and search.
Target Audience
Primary customers are consumer goods brands seeking full-funnel advertising solutions and retailers looking to monetize their media inventory and enhance shopper engagement across physical and digital channels.
Features
- Omnichannel campaign activation across in-store digital signage, traditional media, onsite eCommerce, offsite social/search, and CRM touchpoints
- Data integration combining retailer transactional data, in-store computer vision capture, and external third-party sources for unified shopper insights
- Closed-loop measurement model providing continuous, always-on campaign optimization with metrics adapted to physical retail (traffic, OTS, dwell time, sales uplift)
- Advanced audience segmentation based on shopping behavior, category patterns, loyalty program data, and demographic profiles
- Multi-retailer network spanning grocery, department stores, shopping centers, and pharmacies across 9 countries
- Offsite retail media capabilities using retailer first-party data to target consumers on external platforms and drive qualified traffic to retailer eCommerce