Impruve Finance
Impruve Finance provides a fully digital, point-of-sale financing platform for home improvement contractors, enabling instant credit decisions in under 60 seconds through AI-powered underwriting and soft credit pulls. The platform manages the entire application-to-funding journey paperlessly, with contractors tracking applications, offers, and signatures in real-time dashboards. It serves roofing, windows, siding, and HVAC contractors seeking to increase approval rates and close more sales.
- Financial Technology
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Home improvement contractors often lose sales when homeowners cannot secure financing quickly or qualify through traditional lending channels. Slow, paper-based application processes and limited credit coverage create friction at the point of sale, leading to abandoned projects and reduced revenue for contractors.
Solution
Impruve modernizes home improvement financing by offering a fully digital, point-of-sale platform that connects contractors, homeowners, and capital providers. The platform uses AI-powered underwriting and automated identity verification to deliver credit decisions in under 60 seconds, keeping the sales process moving without requiring homeowners to leave the contractor's site. A mobile-first portal manages the entire application-to-funding journey paperlessly, from initial submission through verification, approval, and disbursement. Homeowners receive several offers from one prequalification, including counteroffers and co-applicant options, increasing approval rates. Contractors gain real-time visibility into every application by stage, rep, and location, with attention flags for deals that need follow-up. The platform also provides full-funnel reporting and custom dashboards for finance and operations teams.
Target Audience
Primary customers are home improvement contractors in the roofing, windows, siding, and HVAC verticals, along with their sales teams, finance and operations leaders, and homeowners seeking point-of-sale financing.
Features
- AI-powered underwriting engine that delivers instant credit decisions in under 60 seconds during the sales conversation
- Soft credit pull prequalification with no impact to the homeowner's credit score
- Multiple offers, counteroffers, and co-applicant support from a single prequalification to increase approval rates
- Fully paperless, mobile-first workflow where reps start applications on a phone or tablet and homeowners finish on their own device via a secure link
- Real-time pipeline tracking with stage, status, and attention flags for every application by rep, team, and location
- Full-funnel reporting and custom dashboards for pipeline, performance, and portfolio with role-based access for sales reps, admins, and finance
- Homeowner application data kept separate from the contractor dashboard, with encryption in transit and at rest