About Improvado

Improvado is a marketing data platform that automates the collection, normalization, and visualization of data from over 500 marketing and sales platforms. By providing a unified view of marketing performance, Improvado enables data-driven budget allocation and improved ROI. The platform helps marketing teams eliminate manual reporting processes and gain deeper insights into revenue generation.

```xml <problem> Marketing teams often struggle with fragmented data scattered across numerous platforms, leading to inefficient reporting processes and hindering their ability to gain a unified view of marketing performance. Manual data collection, normalization, and analysis are time-consuming and prone to errors, making it difficult to make data-driven decisions for budget allocation and ROI improvement. </problem> <solution> Improvado is a marketing data platform designed to automate the collection, transformation, and visualization of data from over 500 marketing and sales platforms. The platform consolidates data from disparate sources into a unified view, enabling marketing teams to eliminate manual reporting, improve data accuracy, and gain deeper insights into revenue generation. By providing a centralized hub for marketing data, Improvado empowers users to make informed decisions, optimize marketing efforts, and maximize return on ad spend (ROAS). The platform offers AI Agents to automate routine analytics tasks, allowing analysts to focus on strategic initiatives. </solution> <features> - Connects to 500+ marketing and sales data sources via pre-built API connectors - Automates data extraction, transformation, and loading (ETL) processes - Offers pre-built and custom data models to harmonize data across channels - Provides marketing data governance features to monitor campaign compliance with predefined rules - Includes AI Agents to automate routine analytics tasks and generate insights - Enables the creation of cross-channel dashboards and reports - Supports integration with leading data warehouses such as Google BigQuery, Amazon S3, and Snowflake - Offers role-based solutions for marketers, analysts, and leadership </features> <target_audience> Improvado targets marketing teams, analysts, and leadership seeking to streamline marketing data processes, improve data accuracy, and gain actionable insights to optimize marketing performance. </target_audience> ```

What does Improvado do?

When was Improvado founded?

Improvado was founded in 2015.

How much funding has Improvado raised?

Improvado has raised 22000000.

Founded

2015

Funding

22000000

Employees

109 employees

Major Investors

Updata Partners

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Improvado

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Executive Summary

improvado.io 10K+

Crunchbase

Founded 2015

Funding

Estimated Funding

$20M+

Major Investors

Updata Partners

Team (100+)

No team information available.

Company Description

Problem

Marketing teams often struggle with fragmented data scattered across numerous platforms, leading to inefficient reporting processes and hindering their ability to gain a unified view of marketing performance. Manual data collection, normalization, and analysis are time-consuming and prone to errors, making it difficult to make data-driven decisions for budget allocation and ROI improvement.

Solution

Improvado is a marketing data platform designed to automate the collection, transformation, and visualization of data from over 500 marketing and sales platforms. The platform consolidates data from disparate sources into a unified view, enabling marketing teams to eliminate manual reporting, improve data accuracy, and gain deeper insights into revenue generation. By providing a centralized hub for marketing data, Improvado empowers users to make informed decisions, optimize marketing efforts, and maximize return on ad spend (ROAS). The platform offers AI Agents to automate routine analytics tasks, allowing analysts to focus on strategic initiatives.

Features

Connects to 500+ marketing and sales data sources via pre-built API connectors

Automates data extraction, transformation, and loading (ETL) processes

Offers pre-built and custom data models to harmonize data across channels

Provides marketing data governance features to monitor campaign compliance with predefined rules

Includes AI Agents to automate routine analytics tasks and generate insights

Enables the creation of cross-channel dashboards and reports

Supports integration with leading data warehouses such as Google BigQuery, Amazon S3, and Snowflake

Offers role-based solutions for marketers, analysts, and leadership

Target Audience

Improvado targets marketing teams, analysts, and leadership seeking to streamline marketing data processes, improve data accuracy, and gain actionable insights to optimize marketing performance.