Impaqtr offers Aurora, a neutral data‑collaboration ecosystem that connects FMCG manufacturers, retailers, and wholesalers to share and monetize business insights. The SaaS platform aggregates sales and market data, delivering actionable analytics that help manufacturers improve performance and communication while enabling retailers to unlock revenue from their data. By structuring and distributing insights, Aurora streamlines collaboration and drives profitability across the supply chain.
Funding
Funding not disclosed
Founders
Product
Problem
FMCG manufacturers often lack a unified view of retailer sales data, making it difficult to identify performance gaps and coordinate strategies. Retailers, meanwhile, have limited mechanisms to monetize their data while maintaining control over who accesses it.
Solution
Impaqtr provides Aurora, a neutral SaaS data‑collaboration ecosystem that connects manufacturers, retailers, and wholesalers in a secure, structured environment. The platform aggregates point‑of‑sale and margin data, applies standardized analytics, and delivers actionable insights to each participant. Manufacturers can consolidate sales information across stores, surface growth opportunities, and improve communication with retail partners. Retailers can grant controlled, subscription‑based access to their data, turning it into a revenue stream while preserving data ownership. All insights are delivered through a web‑based dashboard that supports store‑level performance tracking and margin analysis, enabling faster, data‑driven decision making across the supply chain.
Target Audience
Primary customers are FMCG manufacturers seeking consolidated sales intelligence and retailers or wholesalers looking to monetize their point‑of‑sale data within a secure collaboration framework.
Features
- Neutral, multi‑party SaaS platform that ingests and normalizes retailer sales and margin data
- Store‑level insights module delivering granular performance metrics for each retail location
- Retailer margin insights module providing comparative product margin analysis across partners
- Role‑based access controls allowing retailers to monetize data while restricting visibility to authorized suppliers
- Real‑time analytics and visualizations accessible via a web dashboard for manufacturers and retailers
- API integration capabilities for seamless data exchange with existing ERP and BI systems