The startup develops holographic packaging technology that utilizes augmented reality to create interactive virtual displays activated by scanning product labels with a smartphone camera. This technology transforms standard packaging into engaging experiences with animated visuals and 3D product representations, enhancing customer interaction and product visibility.
Funding
$220K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional product packaging offers limited engagement beyond basic branding and information, often failing to capture consumer attention or provide interactive experiences. Static labels lack the ability to adapt to changing marketing campaigns or provide personalized content to individual consumers.
Solution
Immertia provides augmented reality (AR) technology that transforms standard product packaging into interactive digital experiences. By scanning product labels with a smartphone camera, consumers unlock animated visuals, 3D product representations, and other engaging content. This technology allows brands to enhance customer interaction, increase product visibility, and deliver dynamic marketing messages directly through the packaging itself. The platform bridges the gap between physical products and digital content, creating immersive experiences that drive brand loyalty and increase sales.
Target Audience
The primary target audience includes consumer packaged goods (CPG) companies, food and beverage brands, and marketing agencies seeking innovative ways to engage consumers and differentiate their products.
Features
- AR-enabled packaging that activates interactive virtual displays when scanned with a smartphone
- Customizable content that can be updated remotely to reflect new promotions or product information
- Integration with existing packaging designs, minimizing the need for costly redesigns
- Analytics dashboard to track user engagement and measure the effectiveness of AR campaigns
- Support for a variety of media formats, including 3D models, animations, and video
- Scalable platform that can be deployed across a wide range of product categories