Imerzo offers an AI‑powered SaaS platform that lets brands and agencies automatically generate immersive, shoppable video and display ads for CTV, digital display, and out‑of‑home. The self‑serve studio creates on‑brand visuals, resizes assets for any inventory, and pulls live product data, then exports the creatives with one click and provides analytics on engagement and conversion lift.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and agencies struggle to produce engaging, shoppable ad experiences for CTV, display, and DOOH at scale because creative development, variant resizing, and product data integration are time‑consuming and require specialized resources.
Solution
Imerzo provides an AI‑powered SaaS platform that automates the creation of immersive, interactive ads that can be shopped directly from the screen. Users generate on‑brand visuals, resize variants for different inventory, and enrich creatives with product data through a self‑serve studio that supports brief‑to‑build workflows, collaboration, and one‑click export. The platform includes built‑in analytics to measure engagement, conversion lift, and offline‑to‑online outcomes, enabling marketers to activate campaigns across CTV, display, and DOOH and validate performance.
Target Audience
Primary customers are brand marketing teams and advertising agencies that need to produce and scale shoppable video and display ads across CTV, digital display, and out‑of‑home channels.
Features
- AI‑driven immersive editing that auto‑generates visuals, resizes assets, and populates product information in minutes
- Ready‑to‑use, market‑specific templates for retail, CPG, electronics, beauty, and other categories
- Real‑time data connections for dynamic product feeds and up‑to‑date inventory display
- Self‑serve studio with brief‑to‑build workflow, commenting, versioning, and role‑based access controls
- One‑click export to ad servers and integration points for seamless campaign activation
- Built‑in creative intelligence dashboard reporting engagement, conversion impact, and O2O metrics