Imby Pet Food provides hypoallergenic dog and cat nutrition formulated by veterinarians using insect protein or fully plant‑based ingredients, eliminating common allergens such as beef, chicken, lamb, wheat, barley, corn, soy and gluten. The products deliver balanced protein, essential fatty acids, vitamins and functional additives while being produced with carbon‑neutral logistics and recyclable packaging, offering pet owners a sustainable, allergen‑free diet delivered to their door.
Funding
Funding not disclosed
Founders
Product
Problem
Pet owners often struggle to find dog and cat foods that are free from common allergens, sustainably sourced, and nutritionally complete, while traditional pet foods rely on high‑impact animal proteins that contribute to greenhouse‑gas emissions.
Solution
Imby offers hypoallergenic pet nutrition formulated by veterinarians using insect protein or fully plant‑based ingredients. The recipes exclude common allergens such as beef, chicken, lamb, wheat, barley and corn, and are made from locally sourced, unprocessed vegetables, peas, oats and insect powder. Each product provides a balanced amino‑acid profile, essential fatty acids (including EPA/DHA from algae oil), vitamins and minerals to support skin health, digestion, immunity and joint function. Production takes place in Belgium and the Netherlands, and the company uses carbon‑neutral logistics, recyclable mono‑plastic packaging and forest‑offset programs to minimize environmental impact. Customers receive home delivery with a 20 % discount on the first order and can select the appropriate formula via an online quiz.
Target Audience
Pet owners seeking allergen‑free, environmentally sustainable dog or cat food, as well as veterinarians and specialty pet retailers focused on hypoallergenic nutrition.
Features
- Insect‑protein or 100 % plant‑based kibble with 23‑28 % crude protein and balanced omega‑3/6 fatty acids
- Free of common allergens (beef, chicken, lamb, wheat, barley, corn, soy, gluten)
- Veterinarian‑developed, nutritionally complete formulas for adult dogs and cats
- Enriched with natural superfoods (sweet potato, peas, oats, cranberry, algae oil, herbs) and functional additives (glucosamine, chondroitin, probiotics, hyaluronic acid, CoQ10)
- GMP+ certified manufacturing in Belgium with locally sourced European ingredients
- Carbon‑neutral home delivery in recyclable cardboard boxes; 100 % recyclable mono‑plastic packaging
- Forest‑offset and CO₂‑credit program to achieve net‑zero emissions