Pear
Pear is a UK-based therapy matching service that pairs clients with suitable psychologists, psychotherapists, and counsellors through a free, AI-assisted questionnaire. The platform removes the burden of choosing from hundreds of therapist profiles by using personal preferences and budget to recommend a curated set of professionals, while also supporting therapists with a community for connection and professional growth.
- Artificial Intelligence
- Digital Health
- Healthcare Technology
- Software Only
Funding
Founders
Product
Problem
Most therapy directories require individuals to sift through hundreds of therapist profiles, even when they have no clear idea of what type of support they need. This overwhelming choice adds unnecessary stress to an already difficult decision-making process, often delaying access to appropriate mental health care.
Solution
Pear provides a free therapy matching service that uses a short pairing form to understand each client's needs, preferences, and budget. The platform's AI matching tool analyzes responses—with personal identifiers separated before processing—to recommend a curated set of therapists believed to be a good fit. Clients then schedule a free discovery call with recommended professionals, with sessions typically costing between £50-£160. Beyond client matching, Pear also supports its therapist network through a community built around connecting practitioners, sharing knowledge, and offering practical support for growing a private practice.
Target Audience
Primary customers are UK-based adults seeking therapy who feel overwhelmed by traditional directory searches, as well as private practice therapists looking for client referrals and professional community support.
Features
- AI-powered matching tool that separates personal identifiers from responses before processing to protect client privacy
- Free pairing service with no charge for clients, including a complimentary discovery call with recommended therapists
- Budget-based filtering that only recommends therapists within the client's stated price range
- Therapist community platform offering peer connection, ongoing learning opportunities, and direct access to founders
- UK-only service restricted to adults aged 18 and over, with a focus on mild to moderate mental health concerns
- Verification process requiring therapists to provide up-to-date qualifications and insurance certificates