IL MAKIAGE is a tech-driven beauty brand that utilizes a proprietary shade-matching algorithm to help customers find their ideal foundation and concealer shades in under 90 seconds. By consolidating influencer looks, tutorials, and shoppable products into a single platform, the company addresses the challenge of time-consuming beauty shopping and enhances the online purchasing experience.
Funding
$29M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional methods of finding the right makeup shades often involve time-consuming in-store visits, browsing through countless products, and relying on potentially inaccurate color matching. Online beauty shopping lacks the personalized experience of trying products, leading to uncertainty and potential dissatisfaction with shade selection.
Solution
IL MAKIAGE offers a tech-driven approach to beauty shopping, providing a platform that consolidates influencer looks, tutorials, and shoppable products. The company's core offering is a proprietary algorithm designed to accurately match customers with their ideal foundation and concealer shades through an online quiz. This "POWERMATCH" quiz analyzes user responses to determine the perfect shade, which customers can then try risk-free for a limited period. By integrating social content with product discovery, IL MAKIAGE streamlines the online beauty purchasing process and enhances user confidence in finding the right products.
Target Audience
The primary target audience includes beauty enthusiasts who shop online and seek a more personalized and efficient way to find their perfect makeup shades, as well as individuals who value influencer-driven beauty trends and tutorials.
Features
- POWERMATCH shade-matching quiz for foundation and concealer, delivering personalized shade recommendations in under 90 seconds
- Virtual try-on feature allowing customers to visualize makeup looks on their own faces
- Integration of influencer content, including looks and tutorials, directly into the shopping experience
- Risk-free trial period for foundation and concealer purchases
- Personalized beauty profile creation to tailor product recommendations
- Encore Box subscription service delivering curated full-sized products monthly