Give provides a rule‑based, event‑driven platform that automates micro‑donations by linking charity activity data to predefined supporter triggers, delivering real‑time push notifications and optional social sharing. The system includes PCI‑DSS compliant payment processing with Gift Aid optimization, recurring‑gift controls, and an analytics dashboard for data‑driven fundraising. It integrates via API and webhooks with existing CRM, CMS, and fundraising tools for mid‑size to large charities.
Funding
Funding not disclosed
Founders
Product
Problem
Many charitable organizations find it difficult to turn routine supporter interactions into meaningful donation opportunities, leading to low recurring revenue and limited donor engagement. Traditional fundraising tools often require manual setup and lack real‑time personalization, making it hard to align giving moments with individual supporter interests. Additionally, managing Gift Aid compliance and providing transparent updates can be resource‑intensive for fundraising teams.
Solution
If Give offers a rule‑based, event‑driven platform that automatically creates personalized digital giving experiences aligned with each supporter’s interests. By linking a charity’s activity data to predefined triggers, the system initiates micro‑donations at moments of relevance, such as content views or social interactions, without requiring manual intervention. Donors receive instant push‑notification updates and optional social‑media shares, keeping the cause top‑of‑mind and reducing outreach workload. The platform also supports flexible recurring‑gift management, including monthly caps, payment holidays, and automated Gift Aid calculation, all processed through PCI‑compliant payment gateways. Integrated analytics provide charities with real‑time insight into donor behavior, conversion rates, and revenue impact, enabling data‑driven optimization of fundraising strategies.
Target Audience
The primary customers are mid‑size to large charities, NGOs, and fundraising teams that need scalable, data‑driven engagement tools to increase recurring donations and streamline donor communications.
Features
- Rule engine that maps supporter data to event triggers for automated micro‑donations
- Real‑time push notifications and configurable social‑media integration for instant donor updates
- PCI‑DSS compliant payment processing with built‑in Gift Aid optimization and automatic claim filing
- Recurring‑gift controls, including monthly contribution caps, payment holidays, and transparent donor dashboards
- API and webhook support for seamless integration with existing CRM, CMS, and fundraising platforms
- Analytics dashboard delivering cohort analysis, conversion funnels, and revenue attribution reports
- Multi‑channel support for web, mobile, and email touchpoints, ensuring consistent donor experiences across devices