ID5 provides a shared identity infrastructure that enables addressable advertising across various digital channels by utilizing a universal identity solution and a unified customer graph. This technology addresses the challenges of audience engagement and monetization for publishers and advertisers in a cookieless environment, ensuring privacy compliance and effective targeting.
Funding
$39.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The deprecation of third-party cookies and increasing privacy regulations create challenges for addressable advertising, hindering effective audience engagement and monetization for publishers and advertisers. This makes it difficult to deliver targeted and measurable advertising across digital channels.
Solution
ID5 provides a shared identity infrastructure that enables addressable advertising in a privacy-compliant manner. Their solution centers around a universal ID and a unified customer graph, allowing publishers to maximize audience and inventory monetization, ad tech partners to support addressable digital advertising, and media buyers to leverage targeted and measurable advertising. By offering next-generation addressability tools with built-in data protection mechanisms, ID5 helps navigate the complexities of the evolving digital advertising ecosystem. The ID5 ID serves as a universal currency for digital advertising, while the ID5 Graph provides a unified view of customers across digital touchpoints and devices.
Target Audience
ID5's primary customers include publishers, advertisers, and ad tech partners seeking to enhance addressability and monetization in a cookieless environment while adhering to privacy regulations.
Features
- Universal ID solution for addressable advertising across various digital channels
- Unified customer graph providing a holistic view of users
- Privacy-by-design encryption technology to meet evolving regulatory requirements
- Signal-agnostic reconciliation for accurate identification and maximum addressability
- Tools for publishers to maximize audience and inventory monetization
- Solutions for ad tech partners to support effective addressable digital advertising
- Capabilities for media buyers to leverage targeted and measurable advertising