Icon Source is a digital marketplace that connects sports brands with athletes through an endorsement platform that facilitates partnership deals. The platform enables brands to quickly identify and engage athlete influencers, enhancing brand visibility and streamlining the endorsement process.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Securing athlete endorsements is often a fragmented and inefficient process for brands, requiring extensive manual outreach and negotiation. Brands lack a centralized platform to discover, evaluate, and engage with athlete influencers at scale, leading to wasted time and missed opportunities.
Solution
Icon Source provides a digital marketplace that directly connects brands with athletes for endorsement deals, streamlining the entire partnership process. The platform allows brands to efficiently search a large database of athletes, filter by sport, level, and audience demographics, and initiate contact for potential collaborations. Athletes and their agents can create profiles showcasing their achievements and audience reach, increasing their visibility to brands seeking relevant partnerships. By centralizing communication and deal management, Icon Source simplifies athlete endorsements, enabling brands to quickly launch impactful marketing campaigns and athletes to secure valuable partnerships.
Target Audience
Icon Source primarily serves brands and marketing agencies looking to engage athlete influencers, as well as professional and college athletes seeking endorsement opportunities.
Features
- Athlete discovery engine with advanced filtering by sport, level (college, pro), and social media metrics
- Secure messaging platform for direct communication and negotiation between brands and athletes/agents
- Deal management tools for tracking proposals, contracts, and payment schedules
- Athlete profile pages showcasing achievements, audience demographics, and brand preferences
- Mobile app for on-the-go access and communication
- Integration with social media platforms for performance tracking and reporting