ICON. WARDROBE
Icon. Wardrobe is a curated marketplace where professional footballers sell pre-owned designer clothing and accessories directly to fans. Every item is verified for authenticity and comes with a 14-day return policy, offering rare, one-of-a-kind pieces with documented player provenance. The platform also features an ICON+ membership program providing early access to drops, free shipping, and giveaway entries.
- Commerce & Shopping
- Fashion Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Fans of professional footballers have limited access to authentic, high-end fashion items worn or owned by their favorite players. Traditional resale platforms lack verification of both the item's authenticity and its connection to the player, creating uncertainty about the provenance and legitimacy of such purchases.
Solution
Icon. Wardrobe is a curated marketplace that connects professional footballers directly with fans seeking pre-owned designer clothing and accessories. The platform verifies every piece for authenticity and provides a 14-day return policy, making purchases risk-free. Each item is one-of-a-kind, sourced from the personal wardrobes of professional players, offering rare and often discontinued designer pieces that aren't available elsewhere. The platform also tells the story behind each player's style, creating a unique connection between sports, fashion, and sustainability by giving designer items a second life.
Target Audience
Primary customers are football fans and fashion enthusiasts who want exclusive, authenticated pre-owned designer items directly from professional footballers' personal collections.
Features
- Authenticity verification on every item sourced directly from professional footballers
- 14-day no-questions-asked return policy for risk-free shopping
- Curated drops featuring limited-edition and discontinued designer pieces
- Product categories including hoodies, shirts, jackets, shoes, trousers, and accessories
- ICON+ membership program offering 48-hour early access to drops, free shipping, and automatic giveaway entries
- Player storytelling features that connect each wardrobe item to its original owner