iCatch provides AI‑powered fish and seafood species identification combined with rapid genomic confirmation, enabling enforcement officers, fisheries managers, and industry participants to verify products at docks, on water, and throughout supply chains. Users simply photograph a whole fish, fin, or fillet, and the system delivers an AI prediction in seconds, followed by a genomic test that confirms the result in under 30 minutes, offering a cost‑effective and scalable solution to combat mislabeling and fraud.
Funding
Funding not disclosed
Founders
Product
Problem
Seafood supply chains frequently suffer from species misidentification, substitution, and fraud because many fish species are visually similar and require expert knowledge to differentiate.
Solution
iCatch delivers an AI-driven visual identification tool combined with a rapid genomic confirmation test that can be used directly in the field. Users simply photograph a whole fish, fin, or fillet, and the system provides an instant species prediction. When higher certainty is needed, a portable genomic assay returns a verified result in under 30 minutes. The platform is designed for use by enforcement officers, fisheries managers, and industry personnel at docks, on vessels, or within processing facilities, eliminating the need for specialized training. By integrating AI and genomics, iCatch offers a cost‑effective and scalable approach to reduce mislabeling and fraud throughout the seafood supply chain.
Target Audience
Primary users are fisheries enforcement officers, fisheries managers, and seafood industry participants such as processors and distributors who need reliable, on‑site species verification.
Features
- AI model trained on extensive fish image datasets that delivers species predictions within seconds
- Portable rapid genomic test kit that confirms AI results in under 30 minutes with high accuracy
- Supports identification of whole fish, fillets, fins, and processed seafood products
- User-friendly mobile interface requiring no expert knowledge or extensive training
- Cloud‑based analytics that continuously improve model performance and store verification records
- Cost‑optimized hardware and consumables making the solution cheaper than traditional lab testing